Storybeat content strategy from world famous dog show reaches record audience

Storybeat text and video syndication from Crufts 2018 generated more than £3 million of media value for the Kennel Club and its partners.

We have a wide-ranging brief to promote their Crufts dog show via text and video content, which is syndicated across our international, national and regional media clients.

Held every March, Crufts is the world’s largest dog show with a history dating back to 1891.

Our team also produce a range of video news releases throughout the event plus provide a flow of content for social media channels.

In 2018, nearly 4,000 content items were generated and published across more than 150 channels, generating more than £3 million of media value for the Kennel Club and its partners.

“The reach of our coverage extended again in 2018, thanks to a wide-ranging brief that included story and picture syndication to national and regional media plus video production for use on broadcast, digital and social media channels,” said Storybeat’s David Parsons.

“We are exceptionally proud of our long-running relationship with the Kennel Club and look forward to improving our coverage again in 2019.”