Helping children (and grown-ups) make great food choices

Arla

Storybeat works with dairy cooperative Arla to tell the stories of their commitment to being the most climate-efficient farmers in the world.

Our approach

Showcasing how farming and dairy can contribute positively to the planet’s climate challenge.

Storybeat works with dairy cooperative Arla to tell the stories of their commitment to being the most climate-efficient farmers in the world. We offer a full-service solution including broadcast support, video news releases, social media content, photography and story syndication. We told the story of how cowpats could be used to power the tankers that transport milk around the country https://www.dailymail.co.uk/news/article-8800417/Cowpats-used-power-milk-tankers-UK.html and how Arla farmers are bottling the ‘udderly’ fragrant scent of fresh country air so people can enjoy the smell of the great outdoors at home – without the pongy poo whiff. https://www.walesonline.co.uk/news/uk-news/smell-countryside-bottled-air-freshener-18693936 We worked with TV presenter Helen Skelton and nutritionist Rhiannon Lambert to tell the story of Arla farmer Jonny and his prized cow Jelly – turning their adventures into books for children to help kids and parents understand where food comes from. We also told how Arla was partnering with Magic Breakfast, who provide a healthy start to the day for children at risk of hunger in disadvantaged areas of the UK. Research by the Institute for Fiscal Studies found that providing a free and nutritious breakfast to year two pupils in schools boosted their reading, writing and maths by an average of two months’ progress per year.