oldest dog show Celebrating the world's


Storybeat works with the Kennel Club, the world’s oldest organisation dedicated to the welfare of dogs.

Our approach

We have a wide-ranging brief to promote their Crufts dog show via text, photo and video content, which is syndicated across our international, national and regional media clients. We also supply crisis comms content support and strategy.

Held every March, Crufts is the world’s largest dog show with a history dating back to 1891. Our team also produce a range of video news releases throughout the event and provide a flow of content for social media channels. Each year we generate more than 4,000 content items published across more than 150 channels, generating more than £3 million of media value for the Kennel Club and its partners. The most popular content strand was the Kennel Club’s ‘Friends for Life’ campaign, which honours dogs who play a leading role in helping people battle adversity.