Storybeat collaborated with long-term partner The National Lottery ahead of the Eurovision Song Contest in Liverpool.

We worked with local singing star Sonia, who was runner-up at Eurovision in Ireland in 1993, around a special National Lottery-funded choir made up of refugees around the world.

Sonia joined forces with the European Youth Music Refugee Choir (EYMRC) as part of the celebrations leading up to Liverpool hosting Eurovision 2023 on May 13, who all united to perform a rendition of her 1989 UK No.1 hit, You’ll Never Stop Me Loving You.

Storybeat delivered a significant content creation, syndication and media outreach service for The National Lottery both ahead of, and after, the event itself – which was held at The National Lottery-funded Everyman Theatre on the aptly-named Hope Street in Liverpool.

We travelled to Liverpool to capture our own content for syndication purposes two weeks prior to the main event, syndicating editorial, video and photography out to regional UK media and developing a significant footprint of print and online coverage.

And for the performance itself, we delivered a media outreach service across broadcast, print and online to further shine a light on Sonia’s collaboration with The National Lottery-funded choir.

We organised for BBC, ITV, Channel 5, GB News and regional BBC radio – Merseyside and Devon – to all attend the event in the run-up to Eurovision, interviewing Sonia and members of the choir in addition to filming footage of the performance itself.

And from an editorial perspective, we also secured more branded coverage in national titles including the Daily Star, Daily Express and Metro – as well as almost 1,000 regional uses online – all with our accompanying video and imagery content embedded.