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Small Business Saturday

Storybeat works with Small Business Britain to tell the story of an organisation which champions small businesses in the UK – no matter their location, their sector, or their ambition level.

Our approach

Helping showcase the 5.8m small businesses at the heart of the UK economy.

We told the story of the winners of their annual awards – 11 inspirational entrepreneurs from across the country who blazed a trail for the small business community through lockdown. https://www.bristolpost.co.uk/news/uk-world-news/small-business-owners-stunned-doorstep-5442522

We worked with research in conjunction with the Lloyds Bank Academy that revealed how almost half of small businesses want to upskill their technical know-how. https://www.heraldscotland.com/news/national-news/19287855.small-businesses-crave-support-embrace-new-digital-economy/

We drilled down on research data that revealed how two fifths of women (42%) were motivated to think about starting a business out of a passion – by far the biggest reason cited. https://uk.news.yahoo.com/research-signals-fresh-wave-of-female-entrepreneurs-post-covid-165435227.html

And revealed how 59% of Brits support small businesses more than previously, following the major role firms played in communities during coronavirus lockdowns – an important statistic ahead of Small Business Saturday. https://www.dailyecho.co.uk/news/national/18914252.brits-urged-support-small-businesses-countdown-christmas/

Storybeat works with the Small Business Britain team to deliver tailored coverage into the UK media, delivering more than 1,000 content items across a six-month period.