Combining comms and content to deliver a new audience for women’s golf
With an ambitious ticketing target, Sportsbeat worked with the organising committee to design and deliver a communications and content strategy that resulted in more than 80,000 people purchasing a ticket for the event.
Built around the concept of It All Leads To This Moment, we delivered media outreach, design, influencer marketing, live streaming, video, editorial, social media support and paid strategy, plus insight and analysis.
Working with stakeholders including rights-holders, sponsors, government and tournament organisers, our 12-month campaign delivered against all objectives, with the event – won by Europe with the final putt – smashing attendance records for women’s golf.
"Sportsbeat were an integral part of helping us smash our target of being the best attended women’s golf event in history. They generated millions of pounds worth of media value in national and regional media, ran our digital channels with flair and imagination, and activated a paid social media strategy that produced a significant return on investment. They won the work after a very close competitive pitch process, hindsight suggests they should have won it with room to spare."