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Telling the story of our future Olympic and Paralympic stars

Pushing boundaries

SportsAid is the only national charity of its kind – helping young British sportsmen and women aspiring to be the country’s next Olympic, Paralympic, Commonwealth and world champions. Sportsbeat has played a key role in telling the stories of these athletes through regional and national media, leading broadcast outlets and online platforms.

Shaping the narrative

We’ve worked with their commercial partners, including Lloyds Banking Group, Royal Bank of Canada and SSE, and stakeholders, such as Sport England, to generate coverage for channels, both, earned and owned. We also deliver training workshops to up-and-coming sports stars on how to embrace the media.