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Sportsaid

Telling the story of our future Olympic and Paralympic stars

Pushing boundaries

SportsAid is the only national charity of its kind – helping young British sportsmen and women aspiring to be the country’s next Olympic, Paralympic, Commonwealth and world champions. Sportsbeat has played a key role in telling the stories of these athletes through regional and national media, leading broadcast outlets and online platforms.

Shaping the narrative

We’ve worked with their commercial partners, including Lloyds Banking Group, Royal Bank of Canada and SSE, and stakeholders, such as Sport England, to generate coverage for channels, both, earned and owned. We also deliver training workshops to up-and-coming sports stars on how to embrace the media.

  • “Working with Sportsbeat has been something of a game-changer for SportsAid. The quality and effectiveness of their work is outstanding; they are good listeners, which makes planning and briefing really efficient; and through their working style, they genuinely feel like an extension of the SportsAid team. They handle our content, brand and values with the same care and attention as if they were their own.”

    Tim Lawler, SportsAid