for entertainment venues Strategy and syndication


Storybeat helped leading energy provider SSE leverage their sponsorship rights of two of the UK’s most well-known entertainment venues.

Our approach

Storybeat provides a full range of services from strategy to content creation and syndication across print, digital and social media – delivering million pounds of earned and owned media value across our network.

The SSE Arena, Wembley, has hosted everyone from The Beatles to Beyoncé, as well as the 1948 and 2012 Olympics and the X Factor Finals. The SSE Hydro in Glasgow is Scotland’s biggest entertainment venue, with 140 acts and shows a year. It was also a host venue of the 2014 Commonwealth Games, the 2017 World Gymnastics Championships and the 2018 European Sports Championships. Sister agency Sportsbeat also worked with SSE on their award-winning sponsorship of the Commonwealth Games, The SSE Women’s FA Cup, The SSE Scottish Women’s Cup.