Storybeat will provide strategy, content creation and syndication to help energy supplier SSE leverage their sponsorship of two of Britain’s biggest entertainment venues.

The agency has a wide-ranging remit to work alongside SSE’s sponsorship and communications teams – expanding on the brief managed by sister agency Sportsbeat around the Glasgow-based company’s partnership with the Women’s FA Cup.

The SSE Hydro in Glasgow is the world’s second busiest music arena, which continues to attract the biggest stars in the business.

The SSE Arena, Wembley, is one of the most famous venues in the country, having hosted everyone from The Beatles to Beyoncé and staged sports at both the 1948 and 2012 Olympic Games.

“We are delighted to continue and expand our content brief with SSE to help leverage their partnership with two iconic entertainment venues,” said Storybeat’s David Parsons.