Tackle HIV campaign highly commended at UK Sponsorship Awards

Our work on Tackle HIV was highly commended in the best use of PR category at the UK Sponsorship Awards.

The campaign, which is delivered across our Sportsbeat and Storybeat brands, launched in 2020, fronted by former Wales rugby captain Gareth Thomas.

It is delivered in association with ViiV Healthcare and the Terrence Higgins Trust, a British charity that campaigns about and provides services relating to HIV and sexual health.

The initiative focused on improving levels of public understanding of HIV and breaking the stigma around the virus, including by bringing up-to-date information to new audiences through sport.

We have delivered coverage at scale across the UK national and regional press, secured high-value broadcast time across BBC, ITV and Sky.

In addition we’ve delivered a highly-effective digital campaign across social media platform, including a podcast series featuring some of the biggest names from sport, media and entertainment, including prominent supporter Prince Harry.