and making a difference Tackling stigma, changing attitudes

Tackle HIV

Delivering content and strategy to channels owned and earned

Our approach

Storybeat is proud to be the content and communications agency for TackleHIV.

Created by Gareth Thomas and ViiV Healthcare, with the support of charity partner, Terrence Higgins Trust, TackleHIV aims to correct misunderstanding, change attitudes and break stigma, to ultimately make a difference for people living with HIV and people affected by HIV.

We’ve run broadcast and press media days, delivering millions of pounds worth of exposure across national press and TV, designed their website, managed all content creation across their digital channels and delivered a paid social media strategy.

We also produced an exclusive webinar and podcast series, TalkingStigma, with guests including It’s A Sin writer Russell T Davies and actor Nathaniel Hall, Olympic gold medallist Kate Richardson-Walsh and footballer and broadcaster Dion Dublin and Paralympian and disability campaigner Hannah Cockroft. https://tacklehiv.org/podcast/